Product marketing is essential, even if you only sell one or two products at your organization. But what is product marketing? How do you market a product, and how does that differ from [...]

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and [...]

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it [...]

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other [...]

In today’s digital world, having a business website isn't an option. It’s a must. An online presence is the digital equivalent of a calling card or listing on a phone book’s yellow pages. [...]

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. [...]

Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair. You want [...]

I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less [...]

Are you in the process of updating your resume? Whether you're applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. [...]