When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, [...]
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software [...]
The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing [...]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry [...]
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the [...]
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer [...]
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth [...]
Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful [...]
Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that [...]
With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses [...]
