When this company approached us, they were facing two key issues: a very high cost per lead and a limited online presence. This was affecting their visibility, their ability to attract potential customers, and their return on investment in digital advertising.
The Challenge
- High cost per lead (high CPA)
- Weak online presence; the company did not appear prominently in local searches and wasn’t generating enough inquiries
Our Comprehensive Strategy
To turn the situation around, we developed a tailored plan based on best practices in digital marketing:
- Optimized the website structure to improve user experience and make it easier for search engines to crawl.
- Strengthened local SEO ensuring the company began appearing in searches from users interested in solar panel services.
- Created customized landing pages with clear messaging, designed to convert visitors into real leads.
- Reviewed and optimized Google Ads campaigns, targeting high-intent audiences with better segmentation and efficient budget control.
Results Achieved
Thanks to this strategy, the company obtained strong and measurable results:
📈 +45% increase in website visits
📞 +50% increase in calls from potential clients
🔍 +90% increase in clicks
💲 72% reduction in cost per lead
All of this while maintaining the same advertising budget, demonstrating that success is not always about spending more, but about investing strategically.
✅ What Can Your Business Learn from This Case?
- A solid website structure is essential for helping users find what they need and for performing well in search engines.
- Local SEO can make a significant difference if your business serves clients within specific geographic areas.
- Well-designed landing pages boost conversions: a strong landing page can turn visits into real inquiries.
- Google Ads + smart targeting + ongoing optimization allow you to attract qualified customers without wasting budget.
If your business is facing similar issues low traffic, few leads, and a high cost per acquisition, this strategy can be adapted to your needs.
Why Trust VMK Agency?
At VMK we offer a comprehensive digital marketing service: SEO, paid advertising, web design, lead generation, and customized solutions based on the size and market of each client.
We know every business is different. That’s why we create tailored strategies with clear objectives, real data, and tangible results. When we work with you, we don’t just optimize campaigns we optimize growth.
Want to Improve Your Results? We Can Help
If you want to increase your visibility, reduce acquisition costs, and attract real customers, we can support you.
Contact us today and let’s perform a free diagnostic of your digital strategy.
