What Is Content Intelligence?
The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of [...]
10 AI Tools to Streamline Your Social Media Strategy
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process [...]
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand [...]
15 Essential Product Marketing Books for 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, [...]
How to Edit YouTube Videos: A Beginner's Guide
As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. If you can’t seamlessly weave your shots together or get your cut to [...]
What Is Marketing Attribution & How Do You Report on It?
Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Without marketing attribution reporting, marketers would [...]
Social Media SEO: 10 Social Media Strategies to Boost SEO
Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many [...]
10 Types of CTAs You Need to Have on Your Website
There's no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll [...]
The 12 Best Social Media Analytics Tools for Marketers in 2023
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able [...]
11 A/B Testing Examples From Real Businesses
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is [...]