While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand [...]
"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings [...]
Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential [...]
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth following. To do [...]
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates [...]
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of [...]
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting [...]
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount [...]
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a [...]
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a [...]
