As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question [...]

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue [...]

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you [...]

Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group's goal is to give [...]

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to [...]

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field [...]

Let's pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting. This powerful tool [...]

The digital marketing industry is always changing. That's why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But ... who has the time? [...]

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand [...]

Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before. And, [...]